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What we wear often tells a story and reflects our passions.
For over two decades, Hybris Production AB has been at the forefront of the graphic apparel industry, setting the standard for quality, creativity, and innovation. Based in Southern Sweden, we have built a reputation as a leading manufacturer and distributor of trend-focused apparel for both the retail and online markets.
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For over 20 years, we’ve been a driving force in trend-driven retail, supplying over 2000 B2B accounts and specialty retailers with licensed, branded, and private-label collections that resonate with customers across generations. From timeless classics to bold, cutting-edge designs, our products don’t just sit on shelves, they become part of people’s lives.
But what truly sets us apart is more than just our designs. It’s our unwavering commitment to understanding the pulse of the market. What’s hot today, what’s next, and what truly speaks to consumers. Through deep industry insight and decades of expertise, we help brands stay ahead of the curve and retailers thrive in an ever-evolving fashion landscape.
Since 2003, Shirtstore has given us a direct line to our customers, allowing us to listen, adapt, and innovate in real time. We don’t just follow trends, we identify them early, shape them, and set them in motion. At Hybris Production AB, we believe great fashion isn’t just about what you wear - it’s about how it makes you feel and the statement it make.
We don’t just design t-shirts - we create wearable storytelling. Our team of talented artists and trend experts brings iconic brands to life, crafting officially licensed apparel for some of the world’s most recognized names, including Pepsi-Cola, Chevrolet, and Topps, as well as blockbuster movies and TV shows from Warner Bros, Universal Studios, and Paramount.
Our approach? Integrity, innovation, and strategic licensing. We don’t chase every opportunity, we build long-term partnerships with brands that align with our strengths in design and distribution.
But design is just the beginning. At Hybris, we continuously push the boundaries of apparel innovation, using first-class direct-to-garment digital printing and premium screen printing to create products of unmatched quality. We are artists. We are innovators. We are dreamers. We are dreamers. And at Hybris, we turn imagination into must-have fashion, one t-shirt at a time!
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